Category: Reflection

Thank you.

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Every project we have the pleasure of working on has its own special place in our hearts, but every now and then, there are those projects that stand out from the rest. This past weekend was a humbling experience to see our work awarded for creative excellence at the American Advertising Awards (the Addys).

The American Advertising Awards is a multi-tiered national competition that begins with a regional entry. For our Posture fam, entering this competition is a time for us to reflect on what we’ve accomplished over the past year and really appreciate the partnerships that have allowed us to create such amazing work.

The night was filled with inspiring work from all over the region. Cheers to all of the creative professionals and students who were honored this weekend at The American Advertising Awards and THANK YOU to our friends and fellow business owners who trusted us the opportunity to bring their vision to life.

Here’s a glimpse at the projects that brought home awards.

Madame Jenny’s

Gold Addy, Judges Choice and People’s Choice

Our favorite part of this integrated brand campaign was entwining the mystery of the Madame and the history of this gorgeous downtown space. Between the tantalizing social ads, sultry website, and intriguing guerilla campaign that involved leaving “Jenny’s keys” around the city with an invitation to her bawdy house, we were bursting at the seams ourselves just to get a sneak peek into the Madame’s jazzy little speakeasy.

See more Madame Jenny’s

2019 Reel

Gold Addy: Self Promotion

It was quite the challenge condensing a year’s worth of creativity into a single sizzle reel, but we’re proud to finally produce a piece that shows off our favorite work while being as high-octane rapid-fire in-your-face as we are. And of course, we made our own music, too. You’re welcome 😉

Fighting for Change

Silver Addy: Interface & Navigation

Sometimes we do our best work when there is a social cause at stake, and this project proved just that. This website and video interview series centered around fighting for a conversation within our country via effective campaigns that inform the public on key issues. We strived to match that positive energy through this website’s bright and engaging user experience.

See more Fighting for Change

Avanti Documentary Series

Silver Addy: Cinematography

We’ve been working with our friends at Avanti for several years now on continuously building brand awareness with a new generation while showing an appreciation for the history of this product. After re-launching their web presence, we were delighted (and a bit sweaty) when we had the opportunity to capture stunning drone footage of the fire-curing process at the crack of dawn in Kentucky and Tennessee.

See more Avanti

Fancy Parsley

Silver Addy: Responsive Design

When your business has “fancy” in the name, you’re already setting the stage for a classy website experience. Our goal was to challenge ourselves technically (we love playing in React!) to create a web presence for this architecture firm that fits their modern style and forward-thinking mindset. It’s always gratifying to see a brand that you sprouted several years earlier take on new life in a fancy website form.

See more Fancy Parsley

Electric City Roasting

Silver Addy: Packaging Design

We’ve partnered with Electric City Roasting on their package designs since they were just a baby bean. Every time we collaborate on new packaging, we try to push the brand further while maintaining the integrity and recognition that coffee enthusiasts and baristas have come to know and love.

Thank you.

OurSELF Exhibition

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Sometimes a project comes along that really hits home for us. The Popup Studio’s OurSELF exhibit at The Everhart Museum truly speaks to us in how it explores the difficulties of perception and mental illness. The exhibition is open through April 29th, and we can’t recommend it enough.

OurSELF is a site-specific visual exhibition created by Scranton’s Pop Up Studio that seeks to create empathy and open dialogue about mental health through a thoughtful, interactive, art installation. The viewer is taken on a journey through a series of emotional and sensory experiences. Visitors are invited to move through each gallery and allow the installation to challenge their understanding of their environment and their ability to control it.

We were honored to work with the Pop-Up studio to create branding and collateral pieces to help spread the word on their visionary exhibit and mental health awareness in general.

Museum goers can also pay a visit to the lower-level gallery to discover another component to the mental health discussion: HerSELF, the art of Amy Kiser. Amy found her voice as an artist and a survivor through a series of paintings and lithographic prints. Kiser’s work is reflective of powerful and traumatic life experiences which she conveyed through the use of color washes and line work that create overlapping layers onto her subject matter. The result is often haunting. These emotional depictions, most often of women and animals, were a source of power for Kiser and offer us insight into HerSELF.

Check out these powerful interactive experiences before the exhibit concludes its run on Monday, April 29!

The Greatest ADDY’s

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The American Advertising Awards (or AAA…or Addy’s) is our favorite annual event for local advertising and marketing companies to come together and share in their year of accomplishments. Hosted by our friends at the American Advertising Federation of NEPA, the awards are the culmination of a judged advertising competition that starts on a local and advances to a regional then then national level. For us, it also showcases the amazing growing pool of talent we have right here in NEPA and provides a wealth of inspiration.

To say we had a blast would be an understatement – this year’s Addy’s was the GREATEST Addy’s! The whole event was inspired by the recent musical: “The Greatest Showman,” having the matching theme and triumphant theatrics we all appreciate here at Posture.

We were recognized for the House Party campaign and Seed to Farmacy campaign we did this past year. We love working with clients who give us the opportunity to create innovative interactive experiences. For more info about our project visit our project showcase here.

Congratulations to all winners and contestants, it was a really fun and inspiring night and we can’t wait to see what you come up with next!

Staying creative in the New Year

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Some people are gifted with the innate ability to come up with brilliant ideas and innovative solutions effortlessly. The rest of us, however, are forced to work with the complexly (and sometimes clunky) mechanical minds we’ve been given. They grind along well enough if we oil them frequently, but it’s easy to get behind on mental maintenance. Creativity requires vigilance and lots of self-care. It’s almost like taking care of your car but deserves a little more thought. 

Here are our tips for keeping your creative mechanics sharp and running well:

1. Preventative maintenance

Keeping cognitive creation at it’s prime requires preventative maintenance like a cars oil change. Instead of chugging the nearest 5W-30 caffeine, make sure you’re paying attention to how well your engines running, and be sure to take measures accordingly. If you’re feeling drained, don’t push yourself more than necessary.

2. Refuel often

A good day’s work of creative output comes from a lifetime of creative input. Your creativity is based on your lifetime of experiences that have led up to this moment. So keep living your life and feeding your creative side. Make sure you are participating in something you are passionate at least once a day.

3. Rotate your tires regularly

If you’re constantly wearing on the same old tricks you’ve always used, you’ll get worn down. You need a new perspective from time to time, and that requires some time and effort. Whether that’s throwing a new

4. Just get in the car, damnit.

Half the battle is showing up, getting your pen on the page. Chuck Close put it best by saying “Inspiration Is for Amateurs—The Rest of Us Just Show Up and Get to Work.” Most of the time while we’re simply waiting for something to spark our creativity, we could instead be putting effort into creating using what we already have in front of us. Sure, you’ll have some days where you’re fired up and roaring to create, but other days you’ll have to make do with what you can get.

5. Drive with confidence

When you’re out on the road, there are a bazillion other things you could focus on, but it takes a bit of focus and self-confidence to really hone in on driving your creativity to the finish line.

You can do it, now get out there and drive!

 

Bringing it Home for Janet Weis Children’s Hospital

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We are blessed to work with a lot of different fine folks in the Geisinger family, but the Children’s Hospital holds a special place in our hearts – but not just around the holidays! Geisinger Janet Weis Children’s Hospital is the first rural acute-care children’s hospital in the country and one of the first rural academic facilities in the region, making it a unique facility specially designed to meet the challenges of providing health care to children living in rural areas.

It doesn’t matter if you live in a rural or urban area, when a child is seriously ill, injured or facing a life-threatening condition. Their pediatric specialists can step in immediately, using state-of-the-art technology to provide emergency, trauma and critical care.

Being a national destination for children’s care means not only leading the way in addressing pediatric health issues, but it also requires a special understanding of the particular needs of a young patient, as well as his or her parents and other family members, especially siblings. Janet Weis Children’s Hospital strives to care not just for a condition, but for the whole patient – and their family.

 

Support of Janet Weis Children’s Hospital ensures children throughout NEPA and beyond are getting access to the best healthcare and the most experienced pediatric providers available in the United States.

 

Do it for the kids – build a virtual gingerbread house for Janet Weis Children’s Hospital!

 

Join the Posture House Party now through December 31st and share your house on social media to vote for AIE NEPA as the winner of our grand prize — a cash donation plus design and digital support totaling $5,000! (Don’t forget to include the #posturehouseparty hashtag so we can see your house and count your vote.)

Start building here.

Four Paw Party in the House for Blue Chip Farm!

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It’s no secret that the Posture team has a soft spot for animals, so Blue Chip Farm Animal Refuge seemed like a natural foundation choice for us. We all own or have owned multiple animals in our lives that we hold near and dear. One of our four-pawed peeps actually works with us at the office every so often – some of you reading this may have already met my branding connoisseur, Mars the dachshund. He’s great with offering snack advice, but logs most of his time here under “Posture naps.” He can be such a weenie.

Cat and dog brothers
Mars with his “baby” brother Ares vs. the brothers recently celebrating our wedding day. <3

What some of you may not know is Mars has not always had an easy time of getting around Scranton.

Back in 2012, he was afflicted with an acute case of IVDD (intervertebral disc disease), a spine condition that commonly affects dachshunds and other small dogs and often paralyzes the lower half of their body. The first time this happened, my husband and I pulled our finances together as best we could to afford a surgery that we hoped would give him his quality of life back – and it did! Unfortunately, IVDD struck again 2 years later in 2014 and we were put in a tough financial spot. Luckily, with the help of our wonderful family and friends via our GoFundMe campaign, we were able to again give Mars the surgery he needed and he has lived a full and happy life ever since.

Mars recovered fast after his second back surgery and soon we were helping him walk again to go outside

 

A lot of animals are not as lucky as Mars is.

They don’t have a small community to rally for them when they get seriously sick or injured – instead, they are counting on volunteers and caretakers at local organizations. This is why the mission of Blue Chip Farm is so important to myself and the Posture team – they are giving many animals a second chance at life that they may not have otherwise had. They even have a dachshund success story similar to Mars – all made possible through the generosity of donors and eventually a serendipitous adoption that led to Bella’s recovery.

Mars can definitely relate. He’s a senior dog living life to his fullest, and so are many other animals thanks to the wonderful folks at Blue Chip Farm Animal Refuge. If you love dachshunds and are looking for another way you can help, you can purchase the book about Bella the dog here – proceeds support Bella’s continued medical care as well as Blue Chip Farm.

 

Show your support for the animals and build a virtual gingerbread house for Blue Chip Farm!

Join the Posture House Party now through December 31st and share your house on social media to vote for Blue Chip Farm as the winner a cash donation plus design and digital support totaling $5,000. Don’t forget to use the hashtag #posturehouseparty for your house/vote to count!

Start building here.

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